Home »BUSINESS ADMINISTRATION - MARKETING MANAGEMENT - BAMM
Course Overview
The Business Administration – Marketing Management course is designed to provide a comprehensive understanding of how businesses create, communicate, and deliver value to customers. This course covers essential marketing principles, strategies, and tools used to promote products and services, drive customer engagement, and enhance business growth.
Training Program Details
| Training Duration | - 25 - 30 Hours (Flexible Schedules)
- Regular Sessions: 1 to 2 Months
- Fast Track Sessions : 4 to 5 Days
|
| Certifications: | - Business Administration - Marketing Management (BAMM) Certification from American Institute of Professional Studies (AIPS), Washington D.C, USA. (Optional)
- Business Administration - Marketing Management (BAMM) Certification from Knowledge and Human Development Authority (KHDA) government of Dubai, UAE.
|
| Examinations | - American Institute of Professional Studies (AIPS) 2 hours Pen Paper Exam.
|
| Learning Aids | |
| Course Material | - Hard / Soft Copy of Study Material
|
| Language of Instruction | |
| Instructor Helpline | |
| Registration Requirements | - Passport Copy
- Curriculum Vitae to assess eligibility
- 2 passport size photographs
- Course Fee
|
| Mode of Payment: | - Cash / Cheque / Credit Card / Bank Transfer.
|
Who Needs this Course?
- Sales & Marketing professionals
- Business owners and entrepreneurs
- Students and graduates
- Managers seeking to understand marketing’s impact on business strategy
Course Benefits
By the end of the course, participants will have:
- Comprehensive understanding of Marketing Strategies
- Improved Decision-making & Market Anlaysis
- Enhanced Digital Marketing & Social-media Skills
- Increased Sales & Customer Engagement
- Strong Brand Development & Management Skills
- Expertise in Pricing & Distribution Strategies
- Career Advancement & Business Growth
Course Contents
Module 1: Fundamentals of Marketing Management
Module 2: Market Research & Consumer Behavior
Module 3: Brand Management & Product Strategy
Module 4: Marketing Strategies & Planning
Module 5: Digital Marketing & Social Media Strategies
Module 6: Advertising, Promotion & Public Relations
Module 7: Sales & Customer Relationship Management (CRM)
Module 8: Pricing Strategies & Distribution Channels
Module 9: Global & Ethical Marketing Practices
Module 10: Marketing Analytics & Performance Measurement
