| COURSE : CERTIFIED PRODUCT AND DISPLAY AUDITOR - CPDA | |
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| Course Overview | Audits and inspections are key to how a brand is perceived by consumers in-store. Strategic retail audits provide the information companies need to optimize their product marketing and sales. This training on display audit training equips field reps with the most important details to keep in mind during an audit, as well as hitting on all the requirements to gain a true understanding of product sale trends. |
| Training Duration | Total Training Hours : 28-30 Hours Training Duration : 1 Week Total Training Days : 4-5 Working Days |
| Training Schedules | Weekdays (Sunday to Thursday)Regular Sessions : 4 Hrs Per day WeekEnds (Friday & Saturday)Fast Track Sessions: 6-8 Hours per day |
| Certifications: | 1) Certificate from Laurels Training Institute, Attested by Knowledge & Human Development Authority (KHDA) government of Dubai, UAE OPTIONAL 2) Certificate from American Institute of Professional Studies (AIPS) from USA (After 15 Days of course Completion which will couriered to the attendees office address) |
| Tests | Yes |
| Learning Aids | Yes |
| Course Material | Hard & Soft Copies of Study Material |
| Language of Instruction | English |
| Instructor Helpline | Yes 1. Email 2. Social Media (For Emergency requirements) |
| Registration Requirements | 1. Passport Copy 2. Curriculum Vitae 3. Passport size photographs 4. Course Fee |
| Mode of Payment: | Cash / Cheque / Credit Card / Bank Transfer. |
| Eligibility Criteria (Who should attend this training) |
All product selling companies employees |
| Course Benefits |
You will be able to validate compliance on your products' retail execution You will able to provide insights on how competing products are displayed You will be Auditor who will merchandise / make corrections to displays as needed You will be able to report and tell exactly your clients on their products Knowledge of Mystery Shopper services are also available On shelf availability services available
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| Course Contents / Outline |
PRODUCTS 1. Products on display 2. Testing and demonstration 3. Display Setting 4. Safety protocols
LAYOUT 1. layout of the display work - Success rate calculations 2. Shelves and Stocks measurements 3.. Overcrowding impacts 4. Calculate the best time for product sale 5. complimentary products
POS MATERIAL 1. Promotional material quantity 2. Dates on Products 3. Branding elements results 4. Material displayed
WINDOW DISPLAY 1. Consumer reactions for the product 2. Consumer visualizing the product 3. Displays hygiene and attraction reporting
OTHER 1. POS system automations 2. Shopping carts 3. Entrances and exits
MOBILE AUDIT SYSTEM 1. Unlimited forms, questionnaires and checklists 2. Free industry standard templates to help you get started 3. Advanced features like Scoring and Photo Capture 4. Shortcuts and easy data entry for faster evaluations on-site 5. Realtime data reporting for quick decision-making by management
1. Monitor Product Conditions
2. Monitor Shelf Interactions
3. Track Product Placement
4. Ask Shoppers to Share Feedback About Displays
5. Monitor Sales on a Micro Level
6. Identify Inventory Levels Over Time
7. Monitor Theft
8. Tracking POS
9. Check for Trends vs Competitor’s Marketing Activity
10. Take Photos (techniques) of Your Competitor’s Promotions
11. Shelf Interactions of Competing Beverages
12. Close Monitoring Competitor’s Pricing"
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