| COURSE : CERTIFIED SALES AND MARKETING MANAGER | |
|---|---|
| Course Overview | This Certification Programme is one of the core certification programs of American Institute of Professional Studies (AIPS).The Certification Programme in Sales and Marketing Professional is aimed at sales professionals in an operational sales role, often managing others and allocating resources. They will be in either practicing sales managers or aspiring sales professionals. Learners completing these qualifications will develop knowledge and understanding of management essentials in sales and marketing including planning, operations, finance, negotiation and sales team management.Certified Sales and Marketing Professional (CSMP) is a Certification and Training Course in Sales and Marketing with an emphasis on real-time application and best practices.The Certified Sales and Marketing Professional (CSMP) Certification equips you with the tools to be the best in the field and lets employers know that you have real world, practical expertise that can be readily applied to the current work environment. CSMP gives you the capability, credibility and confidence to be a high performing contributor in your organization.As a Sales and Marketing Professional you are expected to create solid, real world results. You are also expected to demonstrate an understanding of various conceptual frameworks which are used regularly in the field of Sales and Marketing. |
| Training Duration | Total Training Hours : 30-32 Hours Training Duration : 1 Week Total Training Days : 5-6 Working Days |
| Training Schedules | Weekdays (Sunday to Thursday)Regular Sessions : 4 Hrs Per day WeekEnds (Friday & Saturday)Fast Track Sessions: 6-8 Hours per day |
| Certifications: | Weekdays (Sunday to Thursday)Regular Sessions : 4 Hrs Per day WeekEnds (Friday & Saturday)Fast Track Sessions: 6-8 Hours per day |
| Tests | Yes |
| Learning Aids | Yes |
| Course Material | Hard & Soft Copies of Study Material |
| Language of Instruction | English |
| Instructor Helpline | Yes 1. Email 2. Social Media (For Emergency requirements) |
| Registration Requirements | 1. Passport Copy 2. Curriculum Vitae 3. Passport size photographs 4. Course Fee |
| Mode of Payment: | Cash / Cheque / Credit Card / Bank Transfer. |
| Eligibility Criteria (Who should attend this training) |
Business Development Retail Sales Customer Service and Marketing Personnel Sales ManagersMarketing ManagersBusiness Owners |
| Course Benefits |
The CSMP Certification and Training program equips you with the relevant knowledge base. Even more importantly, you need to be able to apply your knowledge to the daily situations that arise in your workplace. You will learn standard Account Management and Customer Management Information system used by leading companies in the industry. Students will also learn significant planning and organizing systems to help you direct and sustain your marketing and sales efforts. |
| Course Contents / Outline |
Module 1 - Foundations of Sales & Marketing Lesson 1 - Introduction to Marketing: Definition and Applications Lesson 2 - Marketing, Production, Sales & Societal Marketing Orientation Lesson 3 - Market Orientation and Sales Orientation: Definition and Differences Lesson 4 - Threat of Substitutes for Products or Services: Porter's Five Forces
Module 2 - Ethical Sales & Marketing Lesson 1 - Ethical Behavior in Marketing: What Are Marketing Ethics? Lesson 2 - Business Ethics: Corporate Social Responsibility Lesson 3 - Ethics and Cause-Related Marketing Lesson 4 - Overview of the AMA Code of Ethics Lesson 5 - Social Criticisms of Marketing Lesson 6 - How Consumerism & Environmentalism Affect Marketing
Module 3 - Sales & the Law Lesson 1 - UCC Contract Law: Requirements Lesson 2 - Buyer Acceptance Under the Uniform Commercial Code Lesson 3 - Buyer Rejection Under the Uniform Commercial Code Lesson 4 - Seller's Right to Cure Under the Uniform Commercial Code Lesson 5 - Revocation of Acceptance Under the Uniform Commercial Code Lesson 6 - Meanings of UCC Contracts Lesson 7 - Statute of Frauds Under the UCC: Definition, Exceptions & Examples Lesson 8 - Warranties Under the Uniform Commercial Code Lesson 9 - Buyer's Remedies Under the Uniform Commercial Code Lesson 10 - Seller's Remedies Under the Uniform Commercial Code
Module 4 - Sustainable & International Marketing Lesson 1 - What is Sustainable Marketing? - Definition & Concepts Lesson 2 - Business Sustainability: Definition & Concept Lesson 3 - Creating and Sustaining Organizational Culture Lesson 4 - International Marketing: The Importance of Global Marketing Strategy Lesson 5 - Internet and Global Marketing: Ecommerce on an International Scale Lesson 6 - International External Marketing: Culture, Economics, Tech & More Lesson 7 - International Marketing Mix and the 4 Ps of Marketing Lesson 8 - Breaking into Foreign Markets: International Marketing Strategies Lesson 9 - International Trade Organizations and Trade Agreements
Module 5 - Strategic Marketing Planning Lesson 1 - Competitive Advantage: The Importance of Strategic Marketing Lesson 2 - Business Plans: How to Develop a Business Mission Statement Lesson 3 - What is SWOT: Situation Analysis in Marketing Lesson 4 - Types of Competitive Advantage: Cost, Product, Niche & Sustainable Advantages Lesson 5 - How to Identify Strategic Alternatives in Marketing Lesson 6 - Target Market Strategies for Successful Business Lesson 7 - The Marketing Mix: Product, Place, Price & Promotion Lesson 8 - Online Video Marketing Strategies Lesson 9 - How to Write a Market Analysis Lesson 10 - How to Write a Marketing Plan Lesson 11 - Focus Strategy: Definition & Examples
Module 6 - The Market Research Process Lesson 1 - Marketing Research: Definition, Purpose and Role in Marketing Strategy Lesson 2 - How to Establish a Marketing Research Project Lesson 3 - Marketing Controls: Market Research, Test Marketing & Marketing Statistics Lesson 4 - What Is Primary Data in Marketing Research? - Definition, Sources & Collection Lesson 5 - Secondary Data in Marketing Research: Definition, Sources & Collection Lesson 6 - How to Construct Graphs from Data
Module 7 - Marketing Analytics & Data Lesson 1 - Marketing Analytics & Metrics Lesson 2 - Customer Relationship Management: Using CRM to Focus on Customers Lesson 3 - Customer Relationship Management and Marketing Technology Lesson 4 - Goals & Objectives of Companies Using CRM Lesson 5 - Customer Base: Definition & Overview Lesson 6 - What is Customer Value? - Marketing & Definition Lesson 7 - Data Warehousing and Data Mining: Information for Business Intelligence Lesson 8 - Structured vs. Unstructured Data: Definition & Examples Lesson 9 - Technology's Impact on Marketing and Marketers Lesson 10 - What is Big Data? - Definition, Concepts & Uses
Module 8 - Consumer & Business Marketing Lesson 1 - Marketing Environment: External Influences on Marketing Strategy Lesson 2 - B2B vs. B2C: How Business Marketing Differs from Consumer Marketing Lesson 3 - Business Marketing: Producers, Resellers, Governments & Institutions Lesson 4 - Business Buyers: New Buy, Modified Rebuy, Straight Rebuy Lesson 5 - Attitudes, Values & Belief: Social Factors in Marketing Lesson 6 - Consumer and Industry Reaction to the Market and Economy Lesson 7 - The Political and Legal Environment of Marketing Lesson 8 - Foreign and Domestic Business Competition: Definition and Regulations Lesson 9 - Consumer Behavior Theory and Marketing Strategy Lesson 10 - Understanding the Consumer Decision-Making Process: A Marketing Must Lesson 11 - Consumer Psychology and the Purchase Process Lesson 12 - Cognitive Dissonance & Post-Purchase Process Lesson 13 - Buying Behavior and Marketing: Types of Consumer Buying Decisions Lesson 14 - Influences on Consumer Buying Decisions: Cultures, Values & More
Module 9 - Segmentation and Product Marketing Lesson 1 - Market Segmentation: Why Market Segments Are Important to Marketers Lesson 2 - Market Segmentation: Geographic, Demographic, Psychographic & More Lesson 3 - How to Segment Business Markets Step-by-Step Lesson 4 - Positioning and Differentiation in Consumer Marketing Lesson 5 - What is a Business Product: Definition for Marketers Lesson 6 - Consumer Products: Convenience, Shopping, Specialty & Unsought Products Lesson 7 - Product Development and Business Growth: Process & Strategies Lesson 8 - Branding and Brand Equity in Business Marketing
Module 10 - New Product Development & Marketing Lesson 1 - How to Develop and Market New Consumer Products Lesson 2 - Types of New Products: New Product Lines, Product Improvements & More Lesson 3 - How a New Product is Adopted by Consumers Lesson 4 - Classes of Adopters: Innovators, Early, Late and Laggards Lesson 5 - Product Life Cycles: Development, Design and Beyond
Module 11 - Product Planning & Promotion Lesson 1 - The Role of the Value Proposition in Marketing Lesson 2 - Services Marketing: The Difference Between Services and Goods Lesson 3 - How Non-Profit Marketing Differs from For-Profit Marketing Lesson 4 - Promotion and the Consumer Communication Process Lesson 5 - Goals of Promotion and the Marketing Mix Lesson 6 - Consumer Awareness of Promotion: The AIDA Acronym Lesson 7 - Integrated Marketing Communication and the Marketing Plan Lesson 8 - The Promotional Mix: Target Markets, Buying Decisions & More
Module 12 - Distribution & Logistics Lesson 1 - Marketing Channel: Definition and Function in the Marketplace Lesson 2 - Channel Intermediaries: Definition and Function in Business Lesson 3 - Channel Conflict: Horizontal & Vertical Conflict Lesson 4 - Supply Chain Management: Technology, Measurement, Relationship & Material Integration Lesson 5 - Retail Segments, Target Markets and Marketing Strategies Lesson 6 - Retailing's Role in Marketing: Definition and Dimensions Lesson 7 - Retail Distribution Strategies Lesson 8 - Retail Marketing Mix vs. Traditional Marketing Mix Lesson 9 - The Marketing Mix & Wholesaler Decisions Lesson 10 - Types of Wholesale Intermediaries Lesson 11 - Logistics of Goods and Services
Module 13 - Direct & Online Marketing Lesson 1 - The Types & Benefits of Direct Marketing Lesson 2 - Online Marketing for B2C vs. B2B Models Lesson 3 - Online Marketing for C2C & C2B Models Module 14 - Product Branding & Strategies Lesson 1 - Co-Branding: Definition, Strategies & Example Lesson 2 - Brand Preference: Definition & Explanation Lesson 3 - Brand Familiarity and the Purchase Process Lesson 4 - What Is Brand Loyalty in Marketing? - Definition & Examples Lesson 5 - Brand Recognition in Marketing: Definition & Explanation Lesson 6 - Brand Message: Examples & Overview Lesson 7 - Brand Awareness: Definition, Strategy, Metrics & Measurement
Lesson 1 - What is Advertising? - Definition & Examples Lesson 2 - Effects of Advertising on Consumer Buying Behavior Lesson 3 - Types of Advertising: Institutional and Product Advertising Lesson 4 - Advertising Media Choices and Marketing Strategy Lesson 5 - How Public Relations is Different from Advertising Lesson 6 - Why Companies Use Public Relations Lesson 7 - Sales Promotion in the Promotional Marketing Mix Lesson 8 - Consumer Sales Promotion: Definition and Purpose Lesson 9 - Trade Sales Promotion and the Promotional Marketing Mix Lesson 10 - Effects of Advertising on Children
Lesson 1 - Relationship Selling vs. Traditional Methods: Definition and Purpose Lesson 2 - Personal Selling: The Steps of the Selling Process Lesson 3 - The Role of Sales Management in Personal Selling Lesson 4 - Pricing Decisions: Profit-Oriented, Sales & Status Quo Lesson 5 - Pricing Objectives: How Firms Decide on a Pricing Strategy Lesson 6 - Pricing Strategy and Consumer Perception Lesson 7 - Price Elasticity: Understanding Supply and Demand Lesson 8 - Pricing Cost: What Motivates Mark-up and Break-Even Pricing Lesson 9 - Price Selection: How Businesses Select the Correct Price for Products Lesson 10 - How Prices are Determined and Affected by Environmental Factors Lesson 11 - Economic Factors of Pricing and Pricing Strategy
Lesson 1 - Social Media Marketing: Definition & Examples Lesson 2 - Social Media Marketing Channels: Facebook, Twitter, Pinterest & More Lesson 3 - How to Choose a Social Media Channel for Marketing Lesson 4 - Components of a Successful Social Media Strategy Lesson 5 - How to Incorporate Social Media Into a Marketing Campaign Lesson 6 - Branding in Social Media Marketing Lesson 7 - Measuring the Success of Social Media Marketing Lesson 8 - Trends in Social Media Marketing Lesson 9 - Social Media Marketing: Description & Strategy
|