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COURSE : CERTIFIED STRATEGIC PLANNING AND GOAL SETTING PROFESSIONAL
Course Overview	In order to be successful managers must have the ability to plan strategically. Developing this competency is a key component of managerial skills enhancement given that effective strategic planning is essential to the future success of any organization. However, most strategic planning is lacking in vision. It is merely a straight-line extrapolation of the past into the future. In a world where the pace of change is greater than ever before this is at best short-sighted and at worst a prescription for disaster. Real strategic planning is about positioning the organization for a future which will be different from the past. This seminar will focus on strategic planning as the essential management system guiding the manager and organization into the future by setting focused goals that will establish and enhance competitiveness. The seminar will also focus on the necessity of developing both personal mental agility and organizational agility. Close examination will be made of the driving forces creating both strategic successes and failures.
Training Duration	Total Training Hours : 28-30 Hours Training Duration : 1 Week Total Training Days : 4-5 Working Days
Training Schedules	Weekdays (Sunday to Thursday)Regular Sessions : 4 Hrs Per day WeekEnds (Friday & Saturday)Fast Track Sessions: 6-8 Hours per day
Certifications:	1) Certified Professional Certificate from Laurels Training Institute, Attested by Knowledge & Human Development Authority (KHDA) government of Dubai, UAE - With Online Worldwide recognition facility 2) Certificate from American Institute of Professional Studies (AIPS) from USA (After 15 Days of course Completion which will couriered to the attendees office address) - With Online Worldwide recognition facility
Tests	Yes
Learning Aids	Yes
Course Material	Hard & Soft Copies of Study Material
Language of Instruction	English
Instructor Helpline	Yes 1. Email 2. Social Media (For Emergency requirements)
Registration Requirements	1. Passport Copy 2. Curriculum Vitae 3. Passport size photographs 4. Course Fee
Mode of Payment:	Cash / Cheque / Credit Card / Bank Transfer.
Eligibility Criteria (Who should attend this training)	This Program is designed for professionals involved with the planning process. It will be of benefit for all managers who seek to enhance their planning skills. Typical delegates would include the following:Specialist managers, Operational managers and Team leaders
Course Benefits	After the training, participants will be able to identify the ways to implement, evaluate, and review a strategic plan, use related tools, such as the strategy map and balanced scorecard, that can help develop a strategic plan, set goals and use these entire learning to meet objectives and make positive changes in your company.
Course Contents / Outline	Introduction to the seminar – structure and contentStrategy – concept and significance“Competitive Positioning” versus “Blue Sky” approachesAchieving competitive advantage through flexibility and agilityThe interaction of strategy, structure and business processesGathering information and intelligence for the SWOT analysisMini-cases and group discussion – “Cost versus Differentiation” Vision and mission statements – preparing for the futureBusiness analysis and contingency planningStrategic choiceConverting the SWOT analysis into the “Strategy Matrix”Strategy formulation – programmes, projects, policiesTransforming the organization – strategy implementation and managing changeMini-case and group discussion – “Major strategic re-orientation” Leadership and management in relation to strategyCustomer and market focusHuman resources and knowledge managementBuilding a strategic planning teamEffective process management to achieve business resultsMonitoring and measuring business performanceMini-case and group discussion – “A market entry problem” The strategy life-cycle and the problem of strategic driftGetting innovative thinking into the organizationThe potentially negative dimensions of successHow to avoid “paralysis by analysis”Overcoming inability to evaluate fresh ideas, denying the truth and thinking inside the boxThe critical importance of good Planning Team dynamicsMini-case and group discussion – “How and why a good organization can go bad” Applying strategic tools and techniques to the individualPersonal goal setting, creating a personal strategic planImplementing change – achieving progress as a strategic managerThe mix of competencies and personal skills required in 21st century businessExecuting strategy – how to break it down and get it doneDeveloping inspiration and gathering supportOvercoming adversity by leveraging your skills and building on successConclusion – a personal role in the strategic planning and goal setting processes.

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