| COURSE : DEVELOPING MARKETING STRATEGY | |
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| Course Overview | A marketing strategy is a business's overall game plan for reaching people and turning them into customers of the product or service that the business provides. The marketing strategy of a company contains the company’s value proposition, key marketing messages, information on the target customer and other high-level elements. The marketing strategy informs the marketing plan, which is a document that lays out the types and timing of marketing activities. A company’s marketing strategy should have a longer lifespan than any individual marketing plan as the strategy is where the value proposition and the key elements of a company’s brand reside. These things ideally do not shift very much over time. |
| Training Duration | Total Training Hours : 28-30 Hours Training Duration : 1 Week Total Training Days : 4-5 Working Days |
| Training Schedules | Weekdays (Sunday to Thursday)Regular Sessions : 4 Hrs Per day WeekEnds (Friday & Saturday)Fast Track Sessions: 6-8 Hours per day |
| Certifications: | Weekdays (Sunday to Thursday)Regular Sessions : 4 Hrs Per day WeekEnds (Friday & Saturday)Fast Track Sessions: 6-8 Hours per day |
| Tests | Yes |
| Learning Aids | Yes |
| Course Material | Hard & Soft Copies of Study Material |
| Language of Instruction | English |
| Instructor Helpline | Yes 1. Email 2. Social Media (For Emergency requirements) |
| Registration Requirements | 1. Passport Copy 2. Curriculum Vitae 3. Passport size photographs 4. Course Fee |
| Mode of Payment: | Cash / Cheque / Credit Card / Bank Transfer. |
| Eligibility Criteria (Who should attend this training) |
Anyone who wants to see real benefits from their marketing activity – both business managers and marketing staff. Marketers CMO CEO Strategic Business Units |
| Course Benefits |
Create a Strategic Marketing Plan Learn effective Market Segmentation Recognize and keep your key customers Understand if your marketing efforts are profitable Use gamification strategy effectively Ten Questions every CEO should ask the Marketing Team
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| Course Contents / Outline |
Introduction Building Marketing Strategy for Strategic Thinkers Marketing Strategy for Business growth Profitable Marketing Strategy Key Account Management Market Segmentation Advanced Market Segmentation Marketing Accountability Strategic Marketing Planning Marketing Plans Implementation Marketing Plans Implementation Advanced Gamification Marketing in The Boardroom |