| COURSE : DIGITAL MARKETING | |
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| Course Overview | Digital Marketing, sometimes called Internet or Online marketing, is a set of techniques and technologies used to promote brands, products and services to consumers over a range of online channels. Virtually every organization should have an online presence and be effective in leveraging digital marketing opportunities. This requires you to know the latest marketing tools and techniques to use the tools effectively to achieve overall business goals. In this training, we will focus on understanding the fundamentals of digital marketing, creating a web presence, doing Search Engine Optimization (SEO), and using social media platforms like Facebook & LinkedIn. You will also learn how to improve the current marketing activities and get them to perform at their very best, getting the maximum ROI from them. |
| Training Duration | Total Training Hours : 28-30 Hours Training Duration : 1 Week Total Training Days : 4-5 Working Days |
| Training Schedules | Weekdays (Sunday to Thursday)Regular Sessions : 4 Hrs Per day WeekEnds (Friday & Saturday)Fast Track Sessions: 6-8 Hours per day |
| Certifications: | Weekdays (Sunday to Thursday)Regular Sessions : 4 Hrs Per day WeekEnds (Friday & Saturday)Fast Track Sessions: 6-8 Hours per day |
| Tests | Yes |
| Learning Aids | Yes |
| Course Material | Hard & Soft Copies of Study Material |
| Language of Instruction | English |
| Instructor Helpline | Yes 1. Email 2. Social Media (For Emergency requirements) |
| Registration Requirements | 1. Passport Copy 2. Curriculum Vitae 3. Passport size photographs 4. Course Fee |
| Mode of Payment: | Cash / Cheque / Credit Card / Bank Transfer. |
| Eligibility Criteria (Who should attend this training) |
Decision-makers and emerging leaders across all sectors who are serious in improving their organisational capabilities – spanning technical, operational and management roles: CEO COO VP General Manager Heads of Department Senior Manager Senior Executive Workforce Planning Human Resources Project Management Operations Management |
| Course Benefits |
Understand the key facets of a successful digital strategy Assess digital channels and understand their strategic role in delivering objectives Understand how to research and analyse digital audiences Ensure online data is used strategically for your business Manage the integration of your digital strategy across your organisation Match your digital strategy to fit and influence your offline marketing strategies |
| Course Contents / Outline |
Key Concepts Digital Marketing Overview. Digital Marketing Techniques. Digital Marketing Goals. Digital Marketing Advantages. Digital Marketing Limitations. Legal & Regulatory Obligations.
Planning Digital Marketing Strategy Considerations. Design Considerations. Content Marketing. Policies & Access Controls.
Web Presence Options Web Presence Solutions. Creating a Web Presence. Content Management Systems.
Website Considerations Website Structure. Website Design. Website Content. Website Promotion.
Search Engine Optimisation Search Engine Optimisation Overview. Keywords for SEO.
Social Media marketing Considerations Social Media Platforms. Social Media Marketing Campaigns.
Social Media Accounts Social Media Profile Types. Creating a Social Media Business Profile. Editing a Social Media Business Profile. Lesson 8: Using Social Media
Social Media Actions. Creating and Updating Posts.
Social Media Management Services Social Media Management Services. Scheduled Posts. URL Shorteners.
Social Media marketing & Promotion Influencers, Reviews and Referrals. Targeted Audience. Engaging Content.
Social Media Engagement, Lead Generation & Sales Comments and Notifications. Calls to Action.
Online Advertising Online Advertising Overview. Search Engine Marketing Platforms. Online Advertising Platforms. Types of Online Advertisement. Social Media Advertising.
E-Mail Marketing E-Mail Marketing Platforms. Creating an E-Mail Marketing Account. Creating & Managing Contact Lists. Creating & Managing E-Mail Campaigns.
Mobile Marketing Mobile Marketing Overview. Mobile Applications. Mobile Marketing Considerations. Mobile Advertising.
Web Analytics Analytics Overview. Website Analytics Overview. Using Website Analytics.
Social Media Insights Social Media Insights Overview. Using Social Media Insights.
E-Mail Marketing Analytics E-Mail Marketing Analytics Overview. Using E-Mail Marketing Analytics.
Online Advertising Analytics Online Advertising Analytics Overview. Using Advertising Analytics.
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